CASE STUDY: Manhattan 24/7

As part of the ongoing marketing campaign for the Manhattan Area Chamber of Commerce, we designed sets of doorhangers to be placed on 20,000 doors within a 60 mile radius of Manhattan.

These doorhangers had coupons on them, as well as listings of other coupons that could be found on the Manhattan247.org website.

The purpose of this phase of the campaign was three-fold:

• To promote merchants' offers and drive traffic to the stores
• To promote Manhattan as a regional shopping destination
• To drive traffic to the website where users would find a variety of information.